Every piece of writing has an audience and a purpose.

Your audience for your business school essays is the admissions committee of each school to which you apply.

Your purpose in writing your essays is to persuade committee members that you would be a welcome addition to the program. They know you're smart based on your GMAT score and your undergraduate transcripts. They know you're accomplished and ambitious from your resume. Your essays are the place to highlight your self-assurance, thoughtfulness, intellectual curiosity, eloquence, and observant, pleasant nature – maybe even your humorous side. Those attributes make you someone professors would enjoy having in their classes and students would appreciate having on their team.

You'll face several hurdles in accomplishing this task.

One is the sheer writing volume. Top business schools require anywhere from three to seven essays as part of the application package. The fact that many of these essays are expected to be brief doesn't make them easier to write. When you only have a 250 word limit in which to explain why an MBA from their school would help you achieve your personal and professional goals, you must choose your words wisely and craft your essay with precision.

Another hurdle you face is competition for your audience's attention. Every person on the committee is busy. Committee members teach courses, write papers, and work on projects. When they do get around to reading applications, yours is just one in a pile of the things they are reviewing. Remember, top business schools turn down numerous applicants for every one they accept.

Think of your essays as an interview on paper. You want to be professional. You want to project an image of someone that could be an asset to that organization. You won't just keep up; you'll contribute.

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