piece of business writing has an audience and a purpose.
Your audience for your business school essays is the
admissions committee of each school to which you apply.
Your purpose in writing your essays is to persuade
committee members that you would be a welcome addition to the
program. They know you're smart based on your GMAT score and
your undergraduate transcripts. They know you're accomplished
and ambitious from your resume. Your essays are the place to
highlight your self-assurance, thoughtfulness, intellectual
curiosity, eloquence, and observant, pleasant nature – maybe
even your humorous side. Those attributes make you someone
professors would enjoy having in their classes and students
would appreciate having on their team.
You'll face several hurdles in accomplishing this task.
One is the sheer writing volume. Top business schools require
anywhere from three to seven essays as part of the application
package. The fact that many of these essays are expected to be
brief doesn't make them easier to write. When you only have a
250 word limit in which to explain why an MBA from their school
would help you achieve your personal and professional goals, you
must choose your words wisely and craft your essay with
Another hurdle you face is competition for your audience's
attention. Every person on the committee is busy. Committee
members teach courses, write papers, and work on projects. When
they do get around to reading applications, yours is just one in
a pile of the things they are reviewing. Remember, top business
schools turn down numerous applicants for every one they accept.
Think of your essays as an interview on paper. You want to be
professional. You want to project an image of someone that could
be an asset to that organization. You won't just keep up; you'll
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