Every piece of writing has an audience and a purpose.

All Star Essays will help you craft a personal statement that connects with your audience and moves you toward your admissions goal.

The audience for your essay is the admissions committee of the college to which you are applying.

The purpose of your essay is

1) To help readers distinguish you from scores of applicants with similar profiles.

2) To persuade readers that you are someone they would enjoy having as a student for the next four years.

At first glance, the admissions committee knows if you are a competitive applicant. GPA and standardized test scores reflect your demonstrated academic abilities. Your transcripts and list of activities tell them what you've accomplished. Your essay is an opportunity to reveal the person behind your accomplishments.

Think of your essay as an introduction on paper: "Hi, this is who I am as a person!" It will give your readers a good idea of why you want to attend their school – and why they should welcome you as a student. The ideal essay expresses your personality, so that when the admissions committee meets you in person, they will have no trouble matching you up with your essay.

Your essay is also a chance to illustrate your intelligence and writing aptitude. It will reassure professors that they won't have to spend hours correcting basic errors in your coursework. It might even persuade them that they will look forward to reading your papers

More importantly, your essay has the potential to set you apart from other applicants. Unless you have an accomplishment or attribute that truly makes you unique ("Ah, yes, she's the one who went up Mount Everest on a unicycle"), the essay is your best shot at getting committee members' attention and leaving an impression. It's a sad fact that competitive colleges have more qualified applicants than they can accommodate. They have to say no to most applicants, including those who are well-qualified. You can greatly increase your chances of hearing, "yes" by writing an essay that makes the school want you.

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